Dollar Shave Club to be Acquired by Unilver

In this LA Times article, BottomLine’s Miro Copic comments on the success off the irreverant Dollar Shave Club brand and the possible impact of it’s acquisition by Unilever. Dollar Shave Club built a billion-dollar brand with bizarre videos By Shan Li...

How much money does Comic Con bring to San Diego?

BottomLine Marketing Principal and San Diego State marketing lecturer, Miro Copic, discusses the economic impact of Comic-Con on the City of San Diego for Fox5 San Diego: Sharon Chen – San Diego Fox5 -7/21/16 And for  KOGO’s Ernie Brown: Ernie Brown...
Pokémon Go: Summer Fling or Brand Bonanza?

Pokémon Go: Summer Fling or Brand Bonanza?

July 6, 2016 will be remembered as a fateful day in the marketing world.  July 6 is when Nintendo, game maker Niantic Labs (a Google spin-off) and The Pokémon Company released a new augmented reality (AR) game called Pokémon Go which brings the game of Pokémon to life...

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