Is Brand Storytelling New? We Think Not…

Is Brand Storytelling New? We Think Not…

Every brand has a great story that’s just bursting to be told.  ”Storytelling” is the new buzzword in the content/social marketing world.  And there is no shortage of resources out there just waiting to help you tell that story – advertising agencies, public relations...

Team Effort May Not Materialize for Boycott

Will supporters of a new Chargers stadium succeed with their hotel boycott against hotels seeking to remove the hotel tax they hope to use for funding? BottomLine’s Miro Copic comments in the SDBJ article. By Lou Hirch – San Diego Business Journal...

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