Change on the Menu for Two Fast Food Chains

BottomLine Marketing Founder, Miro Copic, comments in this Union~Tribune article by Karla Peterson, on future changes in store for McDonald’s and Hot Dog on a Stick. Both brands plan big changes in order to stay relevant to consumers. IN FAST-FOOD WORLD, CHANGE...
The Marketing Leader…More Important Than Ever

The Marketing Leader…More Important Than Ever

Marketing is the lifeblood of any business. Without loyal and engaged customers and new customers, a business will wither and die. All successful companies know this. What they may not know is that having a true marketing leader has never been more important....

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