Black Friday is Dead….Long Live Black Friday!

Black Friday is Dead….Long Live Black Friday!

It’s been a long time coming – the redefinition of Black Friday. Since retailers started opening on Thanksgiving, the air has gone out of Black Friday. Last year, the Black Friday weekend was a bust with flat sales and fewer consumers out shopping on Friday. Why?...
Brands Struggle at Thanksgiving

Brands Struggle at Thanksgiving

A few years ago, U.S. retailers opened Pandora’s box and opened on Thanksgiving Day. They expected to expand the “official” kick-off of the holiday shopping season. Many chose not to open on Thanksgiving and those that did opened in the evening (8 pm the first year),...

Pin It on Pinterest