Brand Essence – The Heart and Soul of Your Brand

Brand Essence – The Heart and Soul of Your Brand

Through our blogs over the years, the BottomLine Marketing team has tried to reinforce the importance of some basic brand and marketing strategy fundamentals: A highly differentiated and meaningful brand strategy that is based on conversation customer insights...

Is Honest Co. a brand you can trust?

CNN tapped BLM’s Miro Copic to comment on recent problems with the Honest Co. brand: What’s in a name? A boatload of problems, if you’re The Honest Company. by Julia Horowitz – CNN Money –...

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