A Crack in the NFL [Brand] Shield

A Crack in the NFL [Brand] Shield

The NFL is a $10 billion a year business and 2014 is shaping up to be the worst brand management year in its history. Few brands can survive the hits the NFL has taken. Without rehashing details, the NFL has recently gone through several high-profile domestic and...

Attendance, Profits, Take Plunge at Sea World

Attendance has climbed at every major theme park in Southern California during the last four months … except one.  BottomLine Marketing’s Miro Copic comments on why attendance and profits are down at SeaWorld: XETV – San Diego 

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