by BLMLLC | Feb 25, 2017 | News + Events
The red carpet gravy train is over for news outlets covering the Oscars, as noted by BottomLine’s Miro Copic in this LA Times article. Here’s why: Oscars red carpet:`The gravy train is over’ for TV stations and networks By Meg James – LA Times...
by BLMLLC | Feb 24, 2017 | News + Events
In this Forbes article, BLM’s Miro Copic points out the decline of the notion that viewers will be resistent to advertisements or shows featuring an ethnicity other than their own. Note To Networks: Diversity On TV Pays Off By Madeline Berg – Forbes...
by BLMLLC | Feb 5, 2017 | Brand Strategy
We live in interesting times. In the marketing world, the Super Bowl is equivalent to the Academy Awards. Brand marketers showcase their commercials to an anticipating public. This year, the tone is a bit different. In the last couple of weeks, companies have been...
by BLMLLC | Feb 3, 2017 | News + Events
CNBC interviews BottomLine’s Miro Copic regarding the Super Bowl ad strategy for Avocados from Mexico. Avocados From Mexico keeps on message in Super Bowl ad despite political storm By Jeff Daniels – CNBC – 2/2/17
by BLMLLC | Feb 3, 2017 | News + Events
BottomLine’s Miro Copic discusses how Budweiser’s new Super Bowl ad may resonate in today’s highly charged political environment. Buweiser’s Ad Takes on Immigration Fox 5 San Diego – 2/2/17
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