These Ads Could Flop on Super Bowl Sunday

BottomLine Marketing co-founder and principal, Miro Copic, previews Super Bowl ads and gives his predictions for success in this article for Fortune. These Ads Could Flop on Super Bowl Sunday by Miro Copic – Fortune –...
$5M for a 30-second Super Bowl Spot?

$5M for a 30-second Super Bowl Spot?

As another Super Bowl fast approaches, the media pundits and others are once again somewhat incredulously pointing out how expensive it is to run an ad on the Super Bowl. BTW, it is a record $5M for a 30-second spot for Super Bowl 50! And the familiar follow-up...

Do Super Bowl Ads Work?

NBC 7’s Consumer Bob interviews BottomLine Marketing’s Miro Copic about whether Super Bowl ads actually result in an uptick in sales: Do Super Bowl Ads Work? NBC7 San...

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