by BLMLLC | Nov 30, 2015 | News + Events
This CBS 8 video features BottomLine Marketing principal, Miro Copic, weighing in on Cyber Monday performance and the resulting Target site crash: Target Crashes Under Weight of Cyber Monday 11/30/15 – CBS8
by BLMLLC | Nov 30, 2015 | News + Events
KPBS interviewed BottomLine Marketing’s Miro Copic for this article on 2015’s Cyber Monday sales performance: Cyber Monday Sales Still On Top, But Losing Some Luster By Megan Burke – Associated Press/KPBS – 11/30/15...
by BLMLLC | Nov 17, 2015 | Brand Strategy
It’s been a long time coming – the redefinition of Black Friday. Since retailers started opening on Thanksgiving, the air has gone out of Black Friday. Last year, the Black Friday weekend was a bust with flat sales and fewer consumers out shopping on Friday. Why?...
by BLMLLC | Nov 12, 2015 | Brand Strategy
A few years ago, U.S. retailers opened Pandora’s box and opened on Thanksgiving Day. They expected to expand the “official” kick-off of the holiday shopping season. Many chose not to open on Thanksgiving and those that did opened in the evening (8 pm the first year),...
by BLMLLC | Nov 10, 2015 | News + Events
BottomLine’s Miro Copic weighs in with Consumer Bob on what’s next for the closing Haggen store locations: NBC 7-San Diego-11/10/15
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