by BLMLLC | Feb 17, 2016 | News + Events
In this segment by Consumer Bob, BottomLine Marketing’s Miro Copic comments on the importance of building loyalty in the supermarket business with respect to the failed Haggen supermarket expansion. NBC7 San Diego-2/17/16
by BLMLLC | Feb 6, 2016 | News + Events
BottomLine Marketing co-founder and principal, Miro Copic, previews Super Bowl ads and gives his predictions for success in this article for Fortune. These Ads Could Flop on Super Bowl Sunday by Miro Copic – Fortune – 2/6/16
by BLMLLC | Feb 6, 2016 | News + Events
KOGO News interviews BottomLine Marketing’s Miro Copic about the most anticipated commercials for Super Bowl 50: The Most Anticipated Commercials for Super Bowl 50 600 KOGO News Radio-2/5/16
by BLMLLC | Feb 5, 2016 | Brand Strategy
As another Super Bowl fast approaches, the media pundits and others are once again somewhat incredulously pointing out how expensive it is to run an ad on the Super Bowl. BTW, it is a record $5M for a 30-second spot for Super Bowl 50! And the familiar follow-up...
by BLMLLC | Feb 5, 2016 | News + Events
NBC 7’s Consumer Bob interviews BottomLine Marketing’s Miro Copic about whether Super Bowl ads actually result in an uptick in sales: Do Super Bowl Ads Work? NBC7 San Diego-2/5/16
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