by BLMLLC | Jun 28, 2017 | Brand Strategy
Through our blogs over the years, the BottomLine Marketing team has tried to reinforce the importance of some basic brand and marketing strategy fundamentals: A highly differentiated and meaningful brand strategy that is based on conversation customer insights...
by BLMLLC | Jun 14, 2017 | News + Events
CNN tapped BLM’s Miro Copic to comment on recent problems with the Honest Co. brand: What’s in a name? A boatload of problems, if you’re The Honest Company. by Julia Horowitz – CNN Money – 6/12/17
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