by BLMLLC | Sep 25, 2017 | News + Events
Would you let someone deliver food to your fridge when you’re not home? Look for BottomLine’s Miro Copic in this report by NBC 7’s Consumer Bob. By Consumer Bob – NBC7 San Diego – 9/22/17
by BLMLLC | Sep 21, 2017 | News + Events
BottomLine’s, Miro Copic, notes that Geppetto’s and a number of smaller retailers are doing reasonably well because they are really delivering a value proposition to consumers that Amazon isn’t able to. Geppetto’s employees offer superb customer...
by BLMLLC | Sep 13, 2017 | News + Events
BottomLine Marketing Principal Miro Copic wrote this commentary in Fortune Magazine regarding Fox’s announcement last week that it would offer six-second TV spots to advertisers during NFL games and other sporting events: Here’s Why You Might See Shorter Commercial...
by BLMLLC | Sep 5, 2017 | Brand Strategy
Welcome back to the office after the long Labor Day weekend! Hopefully you had some time to relax, because now is the time to start your 2018 planning if you want to kick off your marketing efforts in January of next year. Recently, we’ve heard a lot of marketing...
by BLMLLC | Sep 1, 2017 | News + Events
In a discussion with KOGO’s Ted Garcia, BottomLine Marketing Principal and SDSU marketing lecturer, Miro Copic, discusses a potential grocery store price war now that Amazon has taken over Whole Foods. Ted Garcia – KOGO News – 8/30/17
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