by BLM | Jan 31, 2019 | News + Events
BottomLine Marketing co-founder Miro Copic discusses this year’s Super Bowl ads with radio hosts Ted Garcia and Ladona Harvey. They discuss the psychology of why people tune into Super Bowl ads and if the ads have any real effect on consumers. (KOGO Radio AM 600 –...
by BLM | Jan 25, 2019 | News + Events
Does tourism advertising drive incremental tourist traffic? Miro Copic, BottomLine Marketing co-founder discusses how the San Diego Tourism Authority’s new ad campaign stacks up against competition. On a weightier topic, Copic discusses the government shutdown and its...
by BLM | Jan 19, 2019 | News + Events
BottomLine Marketing co-founder Miro Copic discusses a wide range of topics with KPBS’s Ebone Monet including the fiscal impact of the government shutdown and the increase in prices by Netflix and what that means for consumers. (KPBS News – 1/19/19)
by BLM | Jan 12, 2019 | News + Events
Is the Disneyland brand reaching a tipping point? BottomLine Marketing’s Miro Copic evaluates the strength of the Disneyland brand after the park announced an increase in ticket prices of up to 25%. (KPBS News – 1/12/19)
by The Brand Gurus | Jan 11, 2019 | Brand Do's and Dont's, Brand Strategy
“Our Marketing Isn’t Working!” is a phrase (exasperation?) heard way too frequently throughout the halls of corporate America in organizations large and small, for-profit and non-profit, across all industries. Why is this? Are the tools available to marketers becoming...
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