BottomLine Marketing CEO tackles a sensitive marketing topic, discussing why San Diego-based Manscaped, a company that focuses on “below-the-waist grooming” products for men, has had an incredible growth trajectory and why there is such demand for its products. The company balances cheeky humor with thoughtful communications to coax men into using its grooming products. (San Diego Business Journal – 4/28/19)
San Diego Business Journal: Co. Is Taking Men’s Grooming Both Seriously and Not So Seriously
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