BottomLine’s, Miro Copic, notes that Geppetto’s and a number of smaller retailers are doing reasonably well because they are really delivering a value proposition to consumers that Amazon isn’t able to. Geppetto’s employees offer superb customer service because they have intimate familiarity with well curated products and know the right questions to ask to help customers find the perfect toy to match the age and interests of the child.
A toy story: Geppetto’s thrives in the retail jungle
By Rob Nikolewski – San Diego Union~Tribune – 9/20/17
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