INSIGHT

THE BRAND GURU BLOG

The higher the home price, the more flowery the verbiage in the property description, an analysis of real-estate listings finds. BottomLine Marketing’s Miro Copic comments in this article about the need to romance the high end real estate buyers.

Real-Estate Pros Pen Purple Prose
By Stefanos Chen – The Wall Street Journal – 12/10/15

 

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