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THE BRAND GURU BLOG

SeaWorld, which has been fighting to return its killer whale trainers to the water during Shamu shows, is now battling on another front: trying to discredit a film critical of keeping orcas in captivity.

BottomLine founder, Miro Copic, gives his perspective on this preemptive strategy in the following Union-Tribune article by Lori Weisberg.

SEAWORLD GIVES THUMBS DOWN TO FILM: San Diego Union-Tribune, 7/20/13

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