by The Brand Gurus | Nov 11, 2024 | Brand Do's and Dont's, Brand Strategy
Marketing Director, Marketing Manager, Chief Marketing Officer, Marketing Coordinator, Marketing Specialist – all marketing roles you’ve either served in or heard of, but have you ever thought about how they fit together to build an effective marketing team?...
by The Brand Gurus | Sep 6, 2023 | Brand Do's and Dont's, Brand Strategy
It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example. Musk acquired Twitter (now...
by The Brand Gurus | Jun 2, 2022 | Brand Strategy, Employer Branding
Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are expecting...
by The Brand Gurus | Jan 19, 2021 | Brand Strategy
Have you ever wondered why Toyota has a separate brand for Lexus, or why Honda has a separate brand for Acura? It has to do with perception – and brand architecture. While the technical definition of a brand includes how you combine a logo, tagline, symbol or other...
by The Brand Gurus | Oct 15, 2020 | Brand Strategy
When constructing a building, nothing happens until the architectural blueprint gets created. The same holds true when creating a brand, only we call it a “brand brief” rather than a blueprint. The brand brief provides a critical framework for building and...
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