by The Brand Gurus | Sep 6, 2023 | Brand Do's and Dont's, Brand Strategy
It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example. Musk acquired Twitter (now...
by The Brand Gurus | Jun 2, 2022 | Brand Strategy, Employer Branding
Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are expecting...
by The Brand Gurus | Jun 30, 2020 | Brand Strategy, Employer Branding
For the past few years, workers have had the upper hand in the recruiting process. Record low employment rates and stiff competition for top talent, especially in technical fields, have given job seekers more choices. And they’re not settling for employers that don’t...
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