by BLMLLC | Sep 10, 2013 | Brand Strategy
When we talk to clients, we stress the importance of “aiming” before “firing” (remember, “ready, aim, fire”?) when it comes to developing a brand or marketing strategy. Clients might be ready to invest in marketing, but when they shortcut or worse, don’t even...
by BLMLLC | May 24, 2013 | Brand Strategy
Well-managed companies often use a business/financial “dashboard” to track their key performance indicators (KPIs). These dashboards typically measure revenue, gross profit margin, net margin, cost per unit, revenue per customer and other metrics. But what...
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