U-T Offers Twist on Rewards Program (with commentary from BLM’s Miro Copic)

U-T San Diego has launched a new merchant loyalty program, aimed at providing local businesses with a battery of advertising they will pay for only if it brings them customers.

Analysts say U-T Rewards has some good things going for it, but it faces stiff competition in the crowded loyalty rewards marketplace. Read more: San Diego Union-Tribune 8/9/13