by BLMLLC | Nov 27, 2013 | Brand Strategy
As more retailers open on Thanksgiving Day, they’re potentially killing a Golden Goose they’ve spent over two decades perfecting. By opening on Thanksgiving, they’re diluting the value of Black Friday and possibly creating consumer confusion about when they can...
by BLMLLC | Nov 22, 2013 | News + Events
The biggest shopping day of the year is starting earlier than ever before. But some customers aren’t happy that Christmas shopping will begin before Thanksgiving is even over. NBC 7’s Consumer Bob spoke to BottomLine Marketing’s Miro Copic about the backlash...
by BLMLLC | Nov 18, 2013 | Brand Strategy
“Business people will always want to have keyboard buttons on their cell/smart phone” “Consumers will always want to select their movie rentals in a real store” “Consumers will always want to have physical photographs to display, and touch and feel” OK…in which...
by BLMLLC | Nov 6, 2013 | Brand Do's and Dont's
When Interbrand released their annual “Top 100 Global Brands” report a few weeks ago, it was no surprise that Apple dethroned Coca-Cola as the #1 global brand. The surprise was how far Sony had fallen (to #45) and how quickly Samsung had risen from nowhere to #8. In...
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