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THE BRAND GURU BLOG

In this article, CNN asks BottomLine’s Miro Copic to offer his predictions regarding the impact of online shopping on Black Friday’s in-store purchases.

Black Friday is here: Crucial holiday season begins for battered retailers
By Chris Isidore, Laura Sanicola, Danielle Wiener-Bronner, Matt McFarland and Aaron Smith
CNN – 11/24/17

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