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THE BOTTOM LINE BLOG

BottomLine Marketing co-founder Miro Copic discusses the further decline of the US Tuna industry in the face of aggressive international competition and how that might impact consumers. He also discussed developments in the Quick Service Restaurant industry where Jack-in-the-Box just refinanced $1.3 billion in debt amid challenges from their franchisees and activist investors and McDonald’s franchisees called on the company to offer a premium chicken sandwich to counter an expanding Chick-fil-A. All of this is in context to an ever increasing competitive landscape in the QSR industry and changing taste among American consumers. (KPBS News – 7/12/19)

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