INSIGHT

THE BRAND GURU BLOG

Is the emergence of another craft beer something the industry needs? BottomLine Marketing’s Miro Copic discusses the plan for Harland, a new craft beer from the founders of St. Archer’s. He reviews their plan to make a big splash in the craft beer category and handicaps it’s chance for success. (The San Diego Union Tribune – 12/11/18)

Read the full article here.

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