INSIGHT

THE BRAND GURU BLOG

Miro Copic, Co-Founder of BottomLine Marketing, discusses the success of Consortium Restaurant Group. While there are many successful restaurant groups in San Diego that have developed interesting and successful concepts and elevating San Diego’s dining scene, Consortium has developed some truly out of the box concepts, like speakeasy Raised by Wolves – named by Esquire Magazine “One of the Best Bars in America”. Copic discussed how Consortium develops truly unique names that align to a distinct sensory customer experience. One key competitive advantage is that the company is pushing the envelope on innovation. (San Diego Business Journal – 8/6/19)

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