Would you spend upwards of $3.5 million for 30 seconds? Well a lot of companies are doing just that to get a spot in Sunday’s Super Bowl. San Diego State University Marketing Professor and BottomLine Marketing founder, Miro Copic, said that’s a record setting price. But it can be totally worth it if your ad strikes a chord with consumers. Copic said Chrysler scored a touch down last year with its ad featuring actor Clint Eastwood.
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